Music
Gunna launches SB THE LABEL with Atlantic Music Group
Reported by Music Business Worldwide · Oct 12, 2026
Gunna launched SB THE LABEL in partnership with Warner Music Group's Atlantic Music Group and will serve as its CEO. Its initial signings are Atlanta artists Casper Bluff, Nechie and Dracc; financial terms were not disclosed.
Why it matters
The venture gives Gunna a formal role developing artists from his creative network rather than solely supplying his own recordings. The undisclosed terms leave open how much ownership and economic control the artist-led label retains within the major-label partnership.
Summary by BlackGenre. Full reporting belongs to Music Business Worldwide.
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