Sports
Pharrell’s Joopiter sells Michael Jordan Finals jersey for $12.26 million
Reported by El Diario · Sep 30, 2026
A Michael Jordan jersey from Game 3 of the 1998 NBA Finals sold for $12.26 million through Pharrell Williams’s auction platform, Joopiter. The September sale exceeded the previous NBA jersey auction benchmark of $10.10 million reported by El Diario. ([eldiariony.com](https://eldiariony.com/2026/09/30/venden-jersey-que-uso-michael-jordan-en-las-finales-del-98-por-cifra-record-de-mas-de-12-millones/))
Why it matters
The transaction places a Black-founded auction business in the commercial infrastructure surrounding Black athletic history. The ownership opportunity extends beyond the collectible itself to the platform that brings culturally significant assets to market.
Summary by BlackGenre. Full reporting belongs to El Diario.
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