BLACKGENRE
Sports Intelligence
Photo of Lewis Hamilton
Photo: Lewis Hamilton

Lewis Hamilton

Kart racing, Auto racing, Formula One

Born
January 7, 1985
Teams
McLaren, Mercedes F1 Team, Scuderia Ferrari

British racing driver

Intelligence Brief

The Broncos ownership announcement, TMRW Sports investor disclosure and Dawn Apollo production deal show Hamilton extending his role beyond sporting talent into franchise ownership, sports-business investment and content production. Pernod Ricard’s Almave announcement illustrates a complementary model: an athlete-founded consumer brand partnering with an established distributor to expand. These disclosures establish participation, but generally do not reveal Hamilton’s investment amounts, ownership percentages or returns.

Sources checked 2026-10-23

Ownership & equity map

Dawn Apollo Studios / Dawn Apollo Films

Documented stake

2022–2026

Hamilton launched Dawn Apollo in 2022; in September 2026, his production company signed a multiyear first-look agreement with Skydance Sports. The agreement covers scripted, unscripted and animated content, with Hamilton serving as executive producer on the projects.

The article does not disclose Hamilton’s ownership percentage, the agreement’s financial value or its exact duration; it does not establish an equity stake in Skydance.

Motorsport.com: Lewis Hamilton’s Dawn Apollo Studios signs major new deal with Skydance Sports

Almave

Terms not disclosed

2024 investment announcement

Pernod Ricard announced its acquisition of a minority stake in Almave, identifying Hamilton, Casa Lumbre and Copper as co-founders of the non-alcoholic blue-agave spirits brand. Pernod Ricard committed brand-building and global-distribution capabilities to support expansion.

The announcement does not disclose Hamilton’s ownership percentage, the transaction price or whether he sold any personal shares.

Pernod Ricard: Pernod Ricard joins Lewis Hamilton & Casa Lumbre Spirits to enhance the success of non-alc Blue Agave Spirit, Almave

TMRW Sports

Terms not disclosed

2022 investment announced

TMRW Sports named Hamilton among its initial strategic investors in November 2022. The sports, media and entertainment company was founded by Tiger Woods, Rory McIlroy and Mike McCarley.

The announcement does not disclose Hamilton’s investment amount, equity percentage or subsequent ownership changes; it does not establish ownership of an individual TGL team.

TMRW Sports: TMRW Sports Adds All-Star Investors

Zapp

Terms not disclosed

2022 investment announced

Hamilton participated in rapid-grocery-delivery company Zapp’s $200 million Series B funding round, led by Lightspeed Venture Partners, 468 Capital and BroadLight Capital. The $200 million represents the overall round, not Hamilton’s contribution.

The article does not disclose his individual contribution, ownership percentage or whether he still holds the investment.

SiliconANGLE: Rapid grocery delivery startup Zapp raises $200M

Evidence boundaries. Net-worth estimates, private deal terms and undisclosed equity percentages are excluded by design. A documented group membership proves participation—never the size of an individual’s equity, control rights or returns.