BLACKGENRE
Sports Intelligence
Photo of Michael Jordan
Photo: Michael Jordan

Michael Jordan

Basketball, Baseball

Born
February 17, 1963
Teams
North Carolina Tar Heels men's basketball, Chicago Bulls, Scottsdale Scorpions, Birmingham Barons, Washington Wizards

American basketball player and businessman (born 1963)

Intelligence Brief

Jordan’s ownership activity extends beyond teams into the infrastructure of sports commerce: DraftKings exchanged equity for his strategic advice, while Sportradar announced an increased investment alongside an advisory role. These deals illustrate two distinct routes from athlete influence to ownership—services-for-equity and invested capital—without disclosing enough information to measure his economic exposure. The 23XI settlement also illustrates how team ownership can involve negotiating durable participation and revenue rights, not simply financing competition. (ir.aboutdraftkings.com)

Sources checked 2026-10-23

Ownership & equity map

Charlotte Hornets

Documented stake

2010–2023 majority ownership; minority stake retained in 2023

Jordan sold majority ownership in August 2023 while retaining a minority stake. ([nba.com](https://www.nba.com/news/michael-jordans-sale-of-majority-ownership-of-hornets-finalized))

Retained percentage and subsequent ownership changes are not established by this article.

NBA.com — Michael Jordan’s sale of majority ownership of Hornets finalized

23XI Racing

Documented stake

Ownership documented in December 2025

The Associated Press identifies Jordan, Denny Hamlin and Curtis Polk as co-owners of 23XI Racing. Its December 2025 report documents a NASCAR antitrust settlement granting permanent charters to teams and restoring the combined six charters of 23XI and Front Row Motorsports for 2026. ([apnews.com](https://apnews.com/article/37e0fba49daba62b729974b0025309a1))

The article does not disclose Jordan’s ownership percentage, investment cost or the team’s valuation; the six charters belong to the two teams collectively.

Associated Press — NASCAR settles federal antitrust case, gives all teams the permanent charters they wanted

DraftKings

Terms not disclosed

2020 equity agreement

DraftKings announced that Jordan agreed to receive an equity interest in exchange for strategic advice to its board. His special-adviser remit included company strategy, product development and marketing. ([ir.aboutdraftkings.com](https://ir.aboutdraftkings.com/news/news-details/2020/Michael-Jordan-Joins-DraftKings-as-Special-Advisor-to-the-Board-09-02-2020/default.aspx))

The announcement does not disclose the equity percentage, share count, valuation or vesting terms, and does not establish his retained holding as of October 23, 2026.

DraftKings — Michael Jordan Joins DraftKings as Special Advisor to the Board

Sportradar

Terms not disclosed

Earlier investment; increased investment announced in 2021

Sportradar identified Jordan as an early investor and announced that he was increasing his investment in September 2021. He also became a special adviser to the board of the sports-data and betting-technology company. ([investors.sportradar.com](https://investors.sportradar.com/news-releases/news-release-details/michael-jordan-assumes-advisory-role-sportradar))

The announcement does not disclose his investment amount, ownership percentage or transaction price, and does not establish his retained holding as of October 23, 2026.

Sportradar — Michael Jordan Assumes Advisory Role with Sportradar

Evidence boundaries. Net-worth estimates, private deal terms and undisclosed equity percentages are excluded by design. A documented group membership proves participation—never the size of an individual’s equity, control rights or returns.