Venus Williams’s business activity extends beyond endorsements into team ownership, company formation and investments tied to her public-facing work. Sports Business Journal’s reporting distinguishes her Los Angeles Golf Club ownership from her investment in TMRW Sports, while the Asutra and WeWard articles document roles combining investment with brand promotion. These arrangements illustrate different ways an athlete can participate in business upside, but the undisclosed ownership percentages and transaction terms prevent a reliable assessment of her financial exposure or control.
Sources checked 2026-10-23
Ownership & equity map
Miami Dolphins
Documented stake
2009–present
Venus and Serena Williams purchased a minority stake in the Miami Dolphins and joined the franchise as limited partners. ([nfl.com](https://www.nfl.com/news/williams-sisters-become-latest-celebrities-to-buy-part-of-dolph-09000d5d812254b7))
The article does not disclose Venus’s individual ownership percentage or purchase price; a minority stake does not establish control of the franchise.
Williams joined Alexis Ohanian and Serena Williams in the ownership of Los Angeles Golf Club, announced as TGL’s first team in June 2023. Sports Business Journal reported that the team’s purchase price was unclear. ([sportsbusinessjournal.com](https://www.sportsbusinessjournal.com/Daily/Issues/2023/06/08/Franchises/alexis-ohanian-serena-williams-tgl-team-golf/))
The article does not disclose Venus’s individual stake, investment amount or voting rights.
Founder and financing participation documented in 2022
Williams co-founded the plant-based nutrition company with Dyla Brands founder Neel Premkumar. Its August 2022 announcement reported a $2 million financing round and named Venus among the participating athlete investors. ([prnewswire.com](https://www.prnewswire.com/news-releases/happy-viking-the-plant-based-superfood-nutrition-company-created-by-venus-williams-closes-athlete-investment-round-301606395.html))
The $2 million is the total round, not Venus’s personal contribution; her ownership percentage, investment amount and the company’s valuation were not disclosed.
Williams founded V Starr in 2002 as a full-service commercial and residential interior-design firm. Topspin Consumer Partners identified V Starr among her founded businesses when announcing her operating-partner appointment in 2023. ([topspincp.com](https://topspincp.com/2023/03/01/venus-williams-joins-topspin-consumer-partners-as-newest-operating-partner/))
The announcement does not disclose the ownership structure, outside investors, valuation or revenue; it does not establish that Venus is the sole owner.
Williams joined wellness company Asutra as part owner and chief brand officer in spring 2019. Inc. reported that the partnership followed her use of the company’s products and discussions with owner and CEO Stephanie Morimoto. ([inc.com](https://www.inc.com/magazine/202312/kevin-j-ryan/after-learning-tennis-great-venus-williams-was-her-companys-no-1-fan-stephanie-morimoto-put-her-branding-dreams-into-hyper-drive.html))
The article does not disclose her ownership percentage, purchase price or whether any equity was granted in exchange for brand services.
Sports Business Journal identified Venus Williams, Serena Williams and Alexis Ohanian as early investors in TMRW Sports, the company behind TGL. This investment was documented separately from their Los Angeles Golf Club ownership. ([sportsbusinessjournal.com](https://www.sportsbusinessjournal.com/Daily/Issues/2023/06/08/Franchises/alexis-ohanian-serena-williams-tgl-team-golf/))
The article does not disclose Venus’s investment date, amount, security type, ownership percentage or subsequent changes to her position.
WeWard announced on February 26, 2025, that Williams had joined the walking-rewards app as both an investor and ambassador. The partnership included an advertising campaign and Venus-themed in-app activities. ([wewardapp.com](https://www.wewardapp.com/blog/venus-williams-invests-in-weward-app-to-promote-a-healthier-world-through-walking))
The announcement does not disclose her investment amount, ownership percentage, investment instrument or ambassador compensation; it does not establish that equity was compensation for endorsement services.
Evidence boundaries. Net-worth estimates, private deal terms and undisclosed equity percentages are excluded by design. A documented group membership proves participation—never the size of an individual’s equity, control rights or returns.
