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Flau’jae Johnson details ownership strategy spanning basketball and music

Reported by Black Enterprise · Oct 29, 2026

Image: Black Enterprise

Black Enterprise reported on Flau’jae Johnson’s recent Forbes 30/50 Summit discussion of her business portfolio. The report identifies an equity-based music distribution agreement with Roc Nation, an ownership stake in Unrivaled and a multiyear playing contract with the league signed in June 2026.

Intelligence Brief

Johnson’s disclosed arrangements combine athlete compensation, league equity and music distribution rather than relying exclusively on endorsements. Her simultaneous investor and player relationships with Unrivaled illustrate how athlete participation can extend into ownership of the underlying sports business.

Summary by BlackGenre. Full reporting belongs to Black Enterprise.

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