Sports
Simone Manuel-co-founded TOGETHXR enters long-term pickleball partnership with JOOLA
Reported by JOOLA · Oct 28, 2026
JOOLA and TOGETHXR announced She’s Got a Point, a long-term partnership combining content, merchandise and experiences focused on women in pickleball. The launch included a co-branded clubhouse, athlete appearances, clinics and an exclusive merchandise collection at the Pickleball World Championships in Dallas. TOGETHXR’s co-founders include swimmer Simone Manuel.
Intelligence Brief
The agreement extends an athlete-founded media company’s commercial model beyond programming into merchandise and live experiences. For Manuel’s venture, it represents a partnership built around TOGETHXR’s audience and storytelling capabilities rather than an individual athlete endorsement.
Summary by BlackGenre. Full reporting belongs to JOOLA.
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